Description
The most important brands in the world make us feel something. They do that because they have something they want to change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story; it builds your teams and it defines your culture.
Details
  • Author: Hieatt, David
  • Publisher: Publishers Group UK
  • Format: Paperback
  • Publication Date: 09/06/2014
  • ISBN: 9781907974137
  • B-Code: B027863
  • Illustrated: 21 colour photos
  • Pages: 128
  • Dimensions: 178x120mm
Size