SONG OF SIGNIFICANCE (PB)

The renowned business thinker and author of Purple Cow and This Is Marketing presents an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace. He states that if you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.