BIRTH OF KOREAN COOL (PB)

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, this book reveals how a really uncool country became cool.